About Us

We’re not just a fashion brand. We’re a movement born from the streets of India — a place where heritage, chaos, and creativity collide.
Our story begins in the lanes buzzing with colour, rhythm, and unfiltered energy. From the smell of cutting chai to the sound of traffic and laughter blending together — that’s where our inspiration lives.

Every piece we design is a nod to the roots that raised us. We take the vibrancy of India — its prints, patterns, textures, and stories — and remix them with the raw edge of street culture. The result? Fashion that feels familiar yet fierce. A style that’s unapologetically Indian, but bold enough to stand anywhere in the world.

We’re here for the dreamers, the hustlers, the ones who carve their own lane. The ones who don’t follow trends — they start them. For us, fashion isn’t just about looking good; it’s about owning your identity and wearing your story with pride.

Whether it’s a graphic tee inspired by street art, a silhouette drawn from old-school tailoring, or a colour that reminds you of home — every design is crafted to tell a piece of our India. The modern India. The one that’s rooted, restless, and always evolving.

This is more than clothing — it’s culture stitched into fabric.
We’re Indian at soul, street by attitude.
Welcome to The In 8.